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How Not To Wear Black by Jules Standish

CAN YOU WEAR BLACK WITHOUT LOOKING 150? DOES IT AGE YOUR FACE DRAMATICALLY?

FOLLOW MY TOP TIPS BELOW TO KEEP WEARING BLACK AND STILL LOOK CHIC, ELEGANT, SMART AND YOUNG!

We are all brainwashed into believing that “black” is THE fashion colour to be seen in! Black has the image of being chic, slimming, smart, easy and functional, sexy and stylish. Women also choose to wear it to hide behind during times of stress and depression. However, this colour only truly suits those with a very cool skin tone and a melancholic temperament and as we age black can be very damaging to our looks.

We often associate black with death and funerals and it became the colour of mourning during Queen Victoria’s reign. Black became a fashionable colour in the early 1920’s when French designer Coco Chanel revolutionised Haute Couture by introducing the simple, unstructured black shift dress. This was made famous when Audrey Hepburn wore the Little Black Dress in the film Breakfast at Tiffanys and black remains a staple in most women’s wardrobes today.

It was the great philosopher Johann Wolfgang Goethe in the late 18th century who believed that colour had an immediate effect on our emotions. Then in the early 20th century, Max Luscher a professor of psychology from Switzerland measured people’s preferences for chosen colours and how they related to their personality traits. He used this knowledge to treat physical and psychological conditions which provided us with a scientific basis for understanding the power of colour.

As human beings we all need light particularly when there is a lack of it in the darker months and black is the absence of all light. As a colour black can be incredibly ageing up against the face. This is because black highlights (particularly on a warm yellow/golden based skin tone) and indeed searches for, all the negative signs of ageing; wrinkles, dark shadows under the chin, panda eyes, lines on the forehead and dark roots in highlighted hair! Colours up against our complexion will reflect the basic underlying skin-tone either making it glow with health and radiance or look dull, drained and older!

So, if you are a lover of all things black, how can you continue to wear it without ageing yourself prematurely and looking washed out?

Examples from How Not To Wear Black book

Here are my top tips:


So which celebrities have the right colouring to wear black and look fabulous? Nigella Lawson has the cool skin tone and dramatic dark features to wear black and its related colours to maximum effect. Joan Collins is another cool lady with a very classic style who looks fabulous in black and white. Ditta Von Teese wows everyone when she appears looking sultry and dramatic in black too.

Contact Jules for more information

JULES STANDISH “The Colour Counsellor”
Colour Analyst, Stylist, Wardrobe Consultant, Personal Shopper
Consultant/Author/Speaker/Writer/Journalist
Member of the Association of Colourflair Consultants

"Change your colours – change your life!"

T: +44 7920 714779
www.colourconsultancy.co.uk
jules@colourconsultancy.co.uk